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The quality of your firearm photographs will often make the difference between SELLING AND NOT SELLING A FIREARMS ONLINE. 

Most Firearms Dealers have put in the effort to learn how to take good quality firearm photographs. Learn these 5  x simple rules and you will -

1) Give Buyers the confidence that you know what you are doing.

2) Show the Firearm in it's best light, without hiding any blemishes, scratches or marks.

3) Never leave the customer wanting a better view of your firearm. "Give the customer what they want".


The Top 5 Mistakes:


1) Not enough photographs - 1 x Photo is just not enough to make any kind of decision about the purchase of a firearm. "Yes, but people can ask for more photos", I hear you say. Yes, but will a customer bother to chase you up, or will he or she just move on to the next gun up for sale? This is a race to provide customer service. If you think 1 x photo is good enough, then you just make mistake number 1.


2) No Close-up Photos - It's very difficult to get a rifle into a frame because it is naturally long and slender. It is most important to show the detail of a firearm. In the set of photos below, you will see a number of perfectly framed closeups which show the perfect condition of this shotgun.


3) Poorly framed photos or Out of Focus Photos - If your photo was out of focus or you didn't frame the photo properly, take the photo again. You can also use photo editing software programs to crop and edit the photo before uploading. It is important not to upload photos that are the wrong way around, upside down or on their side. Again this makes customers think that you don't know what you are doing and again, confidence in the seller goes down instead of up.



The most common mistake people make is using a poor background when photographing a firearm.  - I can't stress enough the importance of a clean, uncluttered background enough. You can see from the examples below that clutter in the background is a killer for a good advertisement. Use a neutral background. 

If you don't have a white sheet or nice white wall or carpet to use as a background, then use natural backgrounds like a neat grass lawn or just a plain sand ground can make an excellent backdrop for a gun photo. Don't used - Brick Backgrounds, Garage or tool shed photos with junk in the frame. If you have a telephoto lense, blur the background and leave the firearm in focus. If you don't have a telephoto lens, you can achieve the same result using Adobe Photoshop.


5) DON'T USE A FLASH! (Unless you know what you are doing). - Too many make this obvious mistake. Flash photos unless they are done by a professional, will look terrible. Just take your gun out into natural light and place the gun on the ground with the sun at your back. This will minimise shadows and give a generally well lit photograph. You will not find many dealers taking flash photographs of firearms unless they have special equipment such as a light box. Don't attempt flash photographs of your firearms. The results are generally very poor, especially with mobile phones and single flash unit cameras.

Examples of Excellent Photographs & Poor Photographs

 How to take a good photo of a firearm

 Great Close Ups! = Easy Sale

This is a great close-up photo, but the choice of background has let down this magnificient shotgun photograph. The background that was chosen is far too busy and distracting for a great firearm display photo. Close-up photos of this exact shot placement are mandatory for a great display photo set.

Include a video closeup of the firearm. This can be an outstanding way for a seller to display their firearm for sale. Used Guns Mart encourages members to use Youtube videos that they have made for this purpose.


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Great Close Ups! = Easy Sale


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 Avoid Long Rifle Photos

The long aspect ratio that results when photographing rifles is very difficult to display. Rifle photos are usually too small to show any detail. That is why it is important to break the rifle up into smaller chungs to display is close-up view. 


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Avoid Long Rifle Photos


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 Size Your Photos to 1500 to 1800 Pixels Wide for Uploading

Photos taken with a digital camera or mobile phone can be in 10's of Megabites. This is way too large to display in a web page. You can reduce the image size to a maximum to 1500 pix wide. An absolute minimum width for uploading to a website would be 1200pix for a detailed photo. There are free software packages that you can download, or do the re-sizing online for free.


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Size Your Photos to 1500 Wide for Upload


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 Rotate Your Images Before Uploading

It is better if you upload photos that are the right way around. Although you can rotate photos in UGM's Classified Advertisements, it is good practice to upload correctly sized and cropped photos.


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Rotate Your Images Before Uploading


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 Focus & Crop Your Images

Remove any extraneous background by cropping your photos before uploading. You can use Photoshop, Paint or any free online cropping tools to assist you with this task. Only upload photos that are in focus. If your image is out of focus, toss it out and start again. Your selling points are in good detail. Not in obscuring detail!


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Focus & Crop Your Images


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 Closeups & Videos

Sometimes it is very difficult to capture all the special areas of a firearm. If you have good lighting, you can make a close-up video of your rifle. Detail and finish sell a firearm. Try going the extra mile and upload a video to Youtube or Vimeo and link back to your advertisement.


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Closeups & Videos



Examples of Very Poor Photographs

You are kidding right 

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What are the mistakes?

1 No Closeup Photos

2. Poorly Cropped Photo

3. Reasonsable background choice, but you aren't selling the weights right? You're selling the rifle! Get rid of the junk and clutter and try again.

Use the sofa? Ok, if you want, but get some closeups and crop the image to show just the rifle. If you want to instill confidence in a buyer. Make GREAT PHOTOS AND INCLUDE GREAT INFORMATION.



How NOT to Photograph a Firearm 1 

Cross 300jpgWhere's The Rifle?

Avoid Clutter in the Backgounds

It is also important not to have objects in the background. Now that is a very distracting and busy background. It is so distracting that the rifle is almost lost. This is a good example of how NOT to photograph a rifle. Place the rifle on the grass and take the photo from a slightly high angle. Or even on the ground with little background to distract the viewer. Try placing a white sheet on the carpet and lay the rifle on the the white sheet. Try using different lighting sources rather that a flash. Flash photographs should be avoided unless you have suitable light filtering to lessen that shadows and blown-out contrast.




Clutter is bad in photos


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Clutter Problem?



Hell No




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Try a Neutral Background

 NEXT - Top 4 Mistakes People Make Selling A Firearm Online 




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